Fish Pricing
#1
Posted 12 October 2011 - 12:55 PM
IMO People sell their fish way to cheaply, which in turn makes it hard for the shops to sell theirs. I am not only talking about on the forums but also on sites like Gumtree. If a shop cannot compete with those selling privately on line then they will stop getting them in. With the number of the large chain stores also putting pressure on our local aquarium stores it wont be long before we only have the limited range that these chain stores offer.
For example if a fish such as a 3-4cm Electric yellow sells in the shop for $9 ea. A breeder has 25 of them and sells them on the forums for $3 ea, there is no room for competition of markups. As the reasons are limited as to why the average person would buy a $9 fish aposed to a $3 one offered. (I understand that those hobbyests will look for quality and varieties of bloodlines). That same person may try to sell some to the local shop also offering them at $3 ea. Why would the shop buy them from you for $3 when you are selling them privately at $3. You have set the retail value of your fish at $3ea.
I believe that it would be far better in the long run to have reasonable prices for selling fish. to take the same example
The 3-4cm Electric yellow that retails in the shops for $9,
If I sell them privately I should sell them at 2/3 the retail price, $6ea. I can offer them cheaper as I do not have the large overheads that a retail shop has, yet leaves enough room to allow me to sell to the shops for a wholesale style price.
If I take them to the shop who will take a large number if not all then 1/3 retail price of $3ea would be reasonable.
This gives the shop room to add mark up and yet not be so disadvantaged by the private seller. The seller is also better off as he sells all his fish in one hit and with no messing around.
I realise that people will argue that competition will drive the price down, however what it seems to do is stop shops stocking certain fish that they can not compete with. They are then only available from breeders, and once a fish is no longer popular there is a possibility it will be lost to the state or country.
I would be interested in seeing what others think.
Tony
#2
Posted 12 October 2011 - 04:33 PM
If i can use a quick example, the store (which i will keep unnamed) sold me a clown loach, the next day i could see what appeared to be sandy spots over it (aka white spot) i told the fish store i they said to come down and bring the fish with me. Upon going to the store they looked at it and confirmed white spot and gave me some free aquarium salt as well as a free bottle of white spot treatment.
I just dont think that i would have gotten the same service from a local private seller.
Now however being a bit more experienced i am looking to go to some private sellers to start purchasing fish but my main purchases will always stick with the local fish shop.
#3
Posted 12 October 2011 - 04:52 PM
There are to many order takers in retail these days not just in aquarium shops and service is going bye byes...build the sales around the fish, the fish are the draw cards, add ons...
Retail is hard, and it anit getting any easier, thats why we have to use every opportunity to sell, fish yes but the other bits and peices also. If they buy fish, and are greatful for the service they will be back.
The I'll be backs, never do if they think they are being ripped off, and that is not speaking of any retailer in general, but of all retailers.They inevitabley find fish cheaper elsewhere.
Work the people you have ok, work...
#4
Posted 12 October 2011 - 05:07 PM
I have given a lot of fish away but normally to not so well off people who probably wouldnt spend a cent in the LFS anyway.
Possibly by selling fish cheap people are giving others opportunities to be able to experience fish keeping which would otherwise not be possible.
If I had not been able to buy so many cheap fish and aquariums and had to pay full LFS price for everything I can assure you my collection would be nothing what it is today.
Probably wouldnt be as interested either...
#5
Posted 12 October 2011 - 07:46 PM
I used to work in retail, and can appreciate the cost involved in things like rent, staff wages, and other costs. Also, buying aquarium extras like water conditioner, salts, nutrition, and other fish stuff I would buy from a LFS. There is always the extra stuff that a LFS sells that not many people would buy online or privately. Maybe I’m going a bit off topic here since Tony you’re talking about private sale of fish de-valuing a fish price in a retail store. Yes it’s a problem, but there is always a place for the LFS selling fish, as well as all things fish related. I do hope that the retail sector starts to pick up, because a lot of businesses are doing it tough.
I was reading on another fish forum about stores in QLD closing down all over the place. I think that the stores that will struggle to sell fish the most will be the “all-in-one” pet franchise stores, not stores like the sponsors that support this club. I was speaking to one of the sponsors recently, and he said in retail “you either get big, or you get a niche” which I think is very true. I think that most LFS fit into that category, because selling fish to me is a niche. You can’t go in to one of those franchise pet stores and say “hi, I want to look at some rare cichlids and get this other specialised stuff for my tank”. Don’t mean to beat on the franchise stores; I just think they are the only ones that should worry about fish prices going down due to private sales.
Maybe I’m wrong, this is just my opinion, and everyone is different when it comes to spending money and seeing value in what they spend money on. There is always some people out there that are just unreasonable in regards to what they think are good value, but hey, you can’t please everyone.
My 2 cents,
Jason
#6
Posted 12 October 2011 - 08:04 PM
#7
Posted 13 October 2011 - 08:09 PM
I agree with choombies I understand the shops have overheads and can't compete with a private breeder but I prob wouldn't have been able to get into the hobby as much as I have If I was paying shop prices for everything. I wouldn't have been able to afford it as an apprentice and prob would of lost interest aswell. I still go to the shops I buy 99% of my equipment/hardware from the shops, majority of my food and even fish if there not ridiculously priced. When it comes to trading in fish I give them to the shops half if not less then half the price I've been selling them for privately simply because they take bulk and have to get a mark up out of them
#8
Posted 13 October 2011 - 09:48 PM
I see fish on offer on various forums, and after a few weeks, they are offered to me for the same price (less a few of the best fish in the batch which have been previously sold)
I feel rude if I was to offer them half of the forum price. But I am buying 20+ fish in one hit, and I have to resell them.
There are a few member now that are offering me their fish before offering them on the forums..... so things are changing, slowly.
LFS still have people that dont buy from the forums or gumtree to sell to - so forum prices dont really affect us that much (only on some rare or new species) - and if we cant make money on a fish, we just wont stock them - we are after all, a business, not a zoo.... and there are a number of breeders we deal with that are not involved with forums or gumtree, so we can get the fish we want bred for us at previously agreed prices we feel are fair for buyer and breeder alike.
But basically, keep in mind, if you dont want to pay too much for your fish, but want top dollar when you sell them, think about the price you sell your fish for......
#9
Posted 19 October 2011 - 07:00 PM
#10
Posted 19 October 2011 - 08:35 PM
#11
Posted 19 October 2011 - 09:24 PM
so true... i send most of my fish over east... especially anything with a price tag of $50 or higher for fry!!!....
back to the issue at heart... no easy solution... but i heard a rumour of a hit squad being formed to terminate under priced sellers.... so if thats you, you better have another think about what your selling and at what price....
an issue i find is you decide to unload a tank of fry... offer them to lfs at good fair prices... and for one reason or another they dont take them - so what do you do... unload them cheap on the forum... which in turn kills the price of the fish....
lets face it if all fish are devalued - lots of things will happen... lfs wont be able to make a profit and hence close.... a lot of beeders just wont breed fish anymore leading to the loss of many species in australia... and believe it or not a lot of people wont buy fish.... it really means disaster for the whole industry/hobby....
so have a good think about what your selling/pricing...
#12
Posted 20 October 2011 - 04:11 AM
I try to breed some less common fish here on the east coast and do have troubles selling fry to shops. I am one of the few people who don't breed yellows and shops jsut are not interested. I cant win
#13
Posted 20 October 2011 - 05:33 AM
Johnno well put mate i sick of that lil group of ppl like you said dropping there prices of coruse its great for them but not for us, i know who that lil ring of ppl is and you guys should really start think about the hobby and not what $1000 bet your going to put on TAB
#14
Posted 20 October 2011 - 07:51 AM
back to the issue at heart... no easy solution... but i heard a rumour of a hit squad being formed to terminate under priced sellers.... so if thats you, you better have another think about what your selling and at what price....
an issue i find is you decide to unload a tank of fry... offer them to lfs at good fair prices... and for one reason or another they dont take them - so what do you do... unload them cheap on the forum... which in turn kills the price of the fish....
lets face it if all fish are devalued - lots of things will happen... lfs wont be able to make a profit and hence close.... a lot of beeders just wont breed fish anymore leading to the loss of many species in australia... and believe it or not a lot of people wont buy fish.... it really means disaster for the whole industry/hobby....
so have a good think about what your selling/pricing...
hay you said over east you mean NSW?
#15
Posted 20 October 2011 - 03:50 PM
cheers
Steve Green
#16
Posted 20 October 2011 - 05:23 PM
I also give away fish to people who show genuine interest and who I feel are not just in it for a resale.
Another thing is that certain species go through cycles of interest/availability. Some time ago I could sell a 4cm juvie for $10 easily, now I am lucky to sell them for $4 retail because they are everywhere.
So really my prices for private sales are determined by how much I can get considering these circumstances and how urgently I need to move them on. If I have a small tank chockers with 4-5cm juvies and the shops won't take them, I can't afford to charge a higher price most of the times because it means they won't sell as quickly because they are sold cheaply by everyone else, even if mine are visibly better quality. Most people don't care about that and just look at the price.
#17
Posted 21 October 2011 - 12:36 AM
sydney , melbourne ,canberra , tasmania and queensland..... occasionally adelaide.....
#18
Posted 21 October 2011 - 01:01 AM
i have the best job/hobby in the world..... i breed a lot of species purely for sales/profit... and some species because no-one else has been able to breed them! like the challenge... and the experience of growing up fry also... to pick out the best fry and breed again.... line breeding appeals to me to get the best looking fish... and ultimately better looking/quality fish to the customer....
#19
Posted 28 October 2011 - 02:13 AM
Troy Morley Aquariums
#20
Posted 03 November 2011 - 04:02 PM
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